Product conversion funnels, made simple.

No more additional tags, expensive software and confusing flowcharts. Use Google Sheets and your Google Analytics data to customize your funnel rules and optimize your product conversion rates.

Install (free)

Why should I use it?

No additional tracking needed

No additional tracking needed

We use data directly from your Google Analytics account.

See your funnel completion trends

See your funnel completion trends

How are your product releases affecting your funnel step completion rates?

Data driven issue tracking

Data driven issue tracking

Uncover key funnel dropoff points in specific browsers, devices, or operating systems.



Install & authorize your Google Analytics

We only require read access, and do not store any of the data. You work directly from Google Sheets

step-1: Install

Define the flow steps you want to analyse

Do you want to focus on your checkout steps? Your product selection flow? Specify the google analytics definitions for each step you want to include with our template sheet.

step-2: Define

Run the report

Create pivot tables, charts & graphs based on the output data, or follow our template inspiration spreadsheet. You can also connect your dataset to Google Data Studio for more powerful visualizations.

step-3: Run

Frequently Asked Questions

Do I need a Google Analytics account to use funnelizer?


Yes, you do need a google analytics account with data to analyse.

Do I need to install any tracking tags to my website or application?


No, you do not need to install any extra tags. You might have to add extra events to your existing Google Analytics account, in case there are steps that are not tracker at the moment.

Do I have to pay to use Funnelizer?


The add-on is free during the beta phase. If you need a more custom solution with DB integrations, you can contact us on ​​.

Does Funnelizer store my user behavior data?


No, the funnelizer add on does not store any of your google analytics data. We do store your data as a user so you don’t have to authenticate each time.

For any further questions or enquiries, feel free to reach us at: ​